A Radical Change: Paying Our Customers
8 years ago we made a bold choice — We pulled our successful products off the shelves. Being a part of big box stores felt like it was going against everything we stood for, so we chose then and there to stop lining their pockets and start paying our customers.
That sounds crazy, but we realized something. Our success wasn’t due to fancy packaging or expensive marketing — it was because our customers loved their results and couldn’t help but tell others about their experience. So, if our customers’ success stories were fueling our own, why not pay them for it?